Supported commercial brand teams in launching products with first (Psychiatry, Cardiovascular) or second (Oncology) indications at the US and global level.
Assisted in brand planning, timeline development, tactical execution, promotional review and compliance shepherding, and project management.
Launched direct to physician sampling program for specialty pharmacy drug, with responsibility for marketing strategies and tactics, vendor management, promotional compliance review, field training, supply chain forecasting, and project planning and overall project management.
Lead RFP process for samples management vendor to direct ship a rare disease product with a REMS program.
Launched a corporate-wide customer support department, with a field team dedicated to reimbursement support and pull-through, regardless of therapeutic area.
Developed objectives, strategies, tactics, and project plan for customer support group, aligned key stakeholders at VP level and above, and liaised with stakeholders on every cross-functional team in order to successfully launch the new department.
Lead due diligence for in-licensing/out-licensing future, new-to-market, and mature products (Cardiovascular & Metabolic, Hematology, and Urology).
Developed TPPs and discussion guides to assess competitive landscape, major unmet needs, and market share.
Created comprehensive revenue and NPV forecasts, incorporating market events and scenarios.
Analyzed opportunities for future and new-to-market products (Oncology, Cardiovascular, Immunology, Pulmonology).
Developed TPPs, discussion guides, and online surveys to assess competitive landscape, major unmet needs, optimal clinical trial design, and market share.
Calculated probabilities of technical and regulatory success, developed timelines incorporating R&D, Regulatory, and Commercial events.
Created comprehensive revenue and NPV forecasts, incorporating market events and scenarios.
Developed strategies for several large pharmaceutical companies undergoing FDA Advisory Committee Meetings for $1B+ brands (Dermatology, Pulmonology, Neurology, Oncology, Rheumatology, and Psychiatry).
Developed strategies with Medical, Regulatory, and Commercial cross-functional teams.
Organized mock Ad Coms to pressure test client briefing book, presentations, and backup slides.
Coordinated meeting logistics, audio/video vendors, and lead show flow.